The first trailer for Indiana Jones And The Kingdom of The Crystal Skull is the talk of the town today. That town, of course, being Nerdsville. But while us old heads are dissecting quips, plot spoilers and that mysterious bulge in Ray Winstone's pants there's an entire generation of kids out there who could care less. These are the kids who will make or break Indy at the box office. Paramount knows this, which is why the trailer is making it's premiere in front of The Spiderwick Chronicles and not Diary of The Dead.
The opening text and accompanying glimpses of iconic imagery do a nice job of simultaneously introducing Indiana Jones to kids and heralding his return to nerds. Then the moneyshots roll out. As far as movies about old men swinging from whips are concerned, this looks alright. There's lots of crash-bang-boom and that kid from Transformers. I just wonder how well it will play to folks who aren't already driven to pavlovian fits of spastic joy at the mere sound of the famous theme. Does this old fashioned rough and tumble flick have anything to offer the Matrix generation? Can it hope to compete with the ass-kickery of Iron Man this summer? Well, Spielberg's no slouch when it comes to action/adventure, so chances are it can.
I wonder if Paramount's marketing crew can get those tweens 'n teens into the theater to find this out.
BTW- I still think Iron Man looks better.
2 comments:
for a few minutes, i was 10 years old again.
doug--i don't think Trace has much interest in this, so we HAVE to go w/Fraga to see this.
I think maybe the parents might be expected to be the street team on this. I keep hearing from fathers who just showed their kids the trilogy who are eating it up. Right now there seems to be a bunch of children who are getting ready to be Indy on Halloween, without even seeing KOTCS.
On IRON MAN... it looks very good, but I'm very bored of the whole superhero genre now. I have much more interest in watching a film about Downey's Stark, as opposed to Iron Man, based on how he's playing him in the trailer.
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